Why did we want to go to the world and listen to them? What does this mean to us? Does it really help and how? and zillion questions raining on us before we kicked off our research. And finally, all our efforts were paid off.
We didn't want to stick to the methodology of conventional advertising agencies who completely bank on creativity factor. We believed that facts have always an edge over anything else in this cluttered market by making sense. And so, we stepped out of our work stations and hit the world with all our ears on.
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