Top Brand Saying of the Day - Monisha-Rana-Raj

Top Brand Saying of the Day - Monisha-Rana-Raj

The millennial of India use multiple media and are great believer of experiential marketing. They are using mobile and social media to read and engage. Brands should use mobile as a screen to reach them to them. With mobile penetration at 28% and online marketing is the new way that should be adopted. Being high users of Facebook, twitter, LinkedIn, Snap chat, Instagram, and WhatsApp etc., communications mix of branding using digital and social should be used to engage with them. Blogging can be used for brand advocacy too apart from on ground engagement. Television still remains a popular media in India so far, but with growing craze of YouTube which engages more than 65 % of young audience below 15. Brands need to connect them through their favorite digital hang-ups. 

Of 1.2 billion Indians, approximately half are under the age of 25; that is, over 600 million are millennial which accounts to world’s largest millennial population. And in order to connect with youth organizations should adopt creative marketing which involves all their popular channels mainly digital. It’s important that they engage them their interests with insightful content. It’s important to understand their values - Confident, social, realistic, extreme fun people, being open about their likes and dislikes, demanding change, and emphasizing action over thoughts are just some of the values that Indian millennial have. ... for more ..